During the early years, KLM advertisements mainly featured aircraft and key maps. However, being a thrifty company, the airline did not always depict its newest aircraft, but often added new information to older material.
Plesman remained convinced that the company could win the confidence of new customers with good propaganda material. He considered 'safety' and 'comfort' to be concepts of the utmost importance.
According to Plesman, insufficient attention had been paid to the latter. In an article on aviation, he said the following about comfort: 'This is too scant at present, but will improve as aircraft increase in size.
The thundering engines are a terrible nuisance, which will be done away with the use of silencers. Airsickness is another unpleasant phenomenon, which is likely to be counteracted by the use of larger and better equipped aircraft in the future."
In an information brochure, passengers were advised to 'loosely place a small wad of cottonwool in both ears, to muffle the engine noise".
Pills to counteract airsickness were distributed to passengers at the airport, who were informed that 'it is advisible to keep the cabin windows closed during take-off, but, if you so desire, they can be opened once you are in the air; good ventilation is extremely important and prevents airsickness.
Besides sound aircraft and regular flights, management emphasised the necessity of good personnel: 'The results of the company are largely dependent on the actions of those steering the aircraft. It is an absolute necessity for our enterprise, that these vital people should be carefully selected, well trained and highly disciplined, and that they should have the right attitude."
In those days the passengers were often foreigners who set great store by personal service: 'The station staff and those at the booking office must therefore speak their languages.
They should also have the ability to tactfully deal with passengers who are cantankerous and spoilt.'
Regular airline to the East
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